New knowledge is an expected objective of an R&D project, but it has to be adapted to different contexts. For example, research projects in universities are expected to pursue entirely new advancements in knowledge, and the same can be said for projects designed and managed by research institutes.
In the Business enterprise sector, the potential novelty of R&D projects has to be assessed by comparison with the existing stock of knowledge in the industry. The R&D activity within the project must result in findings that are new to the business and not already in use in the industry. Excluded from R&D are activities undertaken to copy, imitate or reverse engineer as a means of gaining knowledge, as this knowledge is not novel.
Novelty could result from a project to reproduce an existing result that finds potential discrepancies. An experimental development project aimed at creating knowledge in support of the development of new concepts and ideas related to the design of new products or processes should be included in R&D. As R&D is the formal creation of knowledge, including knowledge embodied in products and processes, the measurement focus is on the new knowledge, not on the new or significantly improved products or processes resulting from the application of the knowledge. An example of R&D could be the integration of the “maintenance manual” of a very complex system (like a passenger aircraft) with additional material emerging from practical experience in ordinary maintenance and properly codified, so long as this was done as part of an R&D project. Another example is systematic testing to provide documentation of the potential use of a chemical reaction that has already been adopted in production processes (an existing technology) in order to achieve a new molecule, which has been considered an improbable outcome by the scientific literature.
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